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Event Studies - Theory, Research and Policy for Planned Events (Paperback)
Price: R493
Discovery Miles 4 930
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Event Studies - Theory, Research and Policy for Planned Events (Paperback)
Series: Events Management S.
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Price R493
Discovery Miles 4 930
Expected to ship within 2 - 4 working days
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Many books exist on various aspects of event management, reflecting
growing academic and professional interest, but there has not been
a book written on Event Studies until now. As the event management
field expands, there is a growth in demand for advanced texts,
particularly with a multidisciplinary research and theoretical
orientation. Event Studies is the first text to embrace this new
direction in the field of event management providing:
* Students and practitioners with an explanation of why planned
events are important from a social/cultural, economic and
environmental perspective.
* Readers with an understanding of how various disciplines and
other professional fields view planned events, and the
contributions they make to understanding events.
* Research students with a detailed evaluation of research issues
and challenges, and of methodologies and theories applicable to
event studies. The bibliography is extensive and numerous research
examples are provided.
* Professionals with a tool to expand their knowledge well beyond
the art and science of producing events to include the
philosophical and scientific foundations of event studies.
For the event management student, and for professionals, Event
Studies provides the necessary body of knowledge and theoretical
/methodological underpinnings on the subject of planned events.
* The only comprehensive text on event studies, which includes
theoretical and methodological discussion
* Provides a detailed overview of published research, an evaluation
of research themes pertinent to events, disciplinary perspectives,
and identification of research questions
* Provides a framework for understanding andcreating knowledge
about special events
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