Motivation and Culture brings together an international list of
writers with a variety of academic backgrounds and cultural
experiences to explore the ways culture influences motivation.
Traditionally, culture has long been neglected by those interested
in motivation theories; instead, the focus has been on the
individual in relation to biological and cognitive models. While
the biological component of motivation is not neglected in this
volume, most of the essays emphasize the ways culture needs to be
taken into consideration both in formulating theories of motivation
and applying them to the modern multicultural world.
General
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