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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Advertising Management (Paperback)
Loot Price: R1,830
Discovery Miles 18 300
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Advertising Management (Paperback)
Expected to ship within 12 - 17 working days
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This comprehensive book is designed to serve as a primary text for
the Advertising Management course that follows the more general
Principles of Advertising course. It can stand alone, or, for
instructors who prefer a case-based approach, it can be adopted
together with "Cases in Advertising Management" (978-0-7656-2261-7)
by the same authors. "Advertising Management" covers a full range
of topics for a semester-long course, including financial
management, business planning, strategic planning, budgeting, human
resource management, ethics, and managing change. There is even a
unique section on 'managing yourself' and your own career in
advertising. The text includes plentiful figures, tables, and
sidebars, and each chapter concludes with useful learning
objectives, summaries, discussion questions, and additional
resources.
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