This book, first published in 1971, reports on the first detailed
study of pricing decisions ever made in the UK. Based on case
studies, it shows precisely how thirteen pricing decisions were
taken. In doing so, it reveals the objectives pursued by these
firms and how conflicts between these objectives were resolved. The
assessments of the pricing decisions show the strengths and
weaknesses of the procedures used by the firms, and the relative
importance of economic and organizational elements in such
decisions.
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