Affiliate marketing is hot; here's how to get your program going
Nearly every retailer in the Internet Retailers' Top 500 has an
affiliate marketing program. Now free affiliate networks,
automation software, and pay-for-performance compensation models
are making it easy for small businesses to take advantage of this
marketing tool. In the popular "An Hour a Day" format, this guide
features a detailed, real-world, task-based approach to developing,
launching, and managing a successful affiliate marketing program.
It explores market research, determining payment models and
reporting guidelines, recruiting affiliates, crafting appropriate
communications, and much more.Affiliate marketing programs help
boost marketing efforts without incurring excessive costs; this
"Hour a Day" guide provides everything merchants, business owners,
and those charged with managing an affiliate program need to
knowOffers a modern, real-world, step-by-step guide to researching,
launching, managing, and optimizing a successful affiliate
marketing programCovers social media; creating policies; working
with feeds, coupons, widgets, and video; creating compelling
content; handling partners who are not meeting goals; and much
more
"Affiliate Program Management: An Hour a Day" is the
do-it-yourself guide to planning and maintaining a successful
affiliate program.
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