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Books > Business & Economics > Business & management > E-commerce

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Affiliate Program Management - An Hour a Day (Paperback) Loot Price: R592
Discovery Miles 5 920
You Save: R139 (19%)

Affiliate Program Management - An Hour a Day (Paperback)

E Prussakov

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List price R731 Loot Price R592 Discovery Miles 5 920 You Save R139 (19%)

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Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular "An Hour a Day" format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this "Hour a Day" guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

"Affiliate Program Management: An Hour a Day" is the do-it-yourself guide to planning and maintaining a successful affiliate program.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: April 2011
First published: April 2011
Authors: E Prussakov
Dimensions: 235 x 187 x 26mm (L x W x T)
Format: Paperback
Pages: 424
ISBN-13: 978-0-470-65173-5
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-470-65173-3
Barcode: 9780470651735

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