The past three decades have seen a remarkable rise of Afrikaners in
business. In light of the government’s comprehensive black economic
empowerment programme this has been one of the unexpected features of
the South African economy.
Today many of these Afrikaner tycoons are competing internationally.
With Koos Bekker at its helm, media group Naspers began dominating the
Johannesburg Stock Exchange and was turned into a global consumer
internet group. Johann Rupert strongly extended Richemont’s share
internationally in the upper-end market of luxury goods, while Christo
Wiese and Whitey Basson at Pepkor and Shoprite became Africa’s largest
clothing and food retailers.
Fortunes describes how these and other business leaders, such as Jannie
Mouton, Michiel le Roux, Douw Steyn, Roelof Botha, Hendrik du Toit and
a number of commercial farmers, built their empires. It looks at their
life and business philosophies and what makes them such successful
entrepreneurs.
Recent years have also seen the sensational collapse of Steinhoff
International, the furniture retailer led by Markus Jooste that
destroyed some of these fortunes. While Jooste is the topic of one of
the chapters, another looks at the philanthropic projects most of these
tycoons are involved in.
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Fortunes
Fri, 15 Jul 2022 | Review
by: Larry N.
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