Why do some people always seem to have new ideas while others of
equal intelligence never do? Lateral Thinking is Edward de Bono's
original portrayal of what lateral thinking is, how it works and
how to use it to develop your own potential for thinking and
problem solving. First published in 1967 as The Use of Lateral
Thinking, this classic international bestseller remains as relevant
to learning, problem solving and creative thinking today as when it
was first published. De Bono argues that conventional vertical
thinking often inhibits our ability to solve problems and come up
with new ideas. He then shows that lateral thinking is a far easier
and more natural way to generate simple, sound and effective ideas
and offers guidance on how to develop your own ability to think
laterally. Lateral thinking is a technique that anyone can learn
and benefit from.
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