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Noise (Paperback)
Loot Price: R218
Discovery Miles 2 180
You Save: R62
(22%)
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Noise (Paperback)
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Was R280
Loot Price R218
Discovery Miles 2 180
You Save R62 (22%)
Expected to ship within 12 - 17 working days
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The Sunday Times bestseller ‘A monumental, gripping book …
Outstanding’ Sunday Times Wherever there is human judgement,
there is noise. ‘Noise may be the most important book I've read
in more than a decade. A genuinely new idea so exceedingly
important you will immediately put it into practice. A
masterpiece’ Angela Duckworth, author of Grit ‘An absolutely
brilliant investigation of a massive societal problem that has been
hiding in plain sight’ Steven Levitt, co-author of Freakonomics
From the world-leaders in strategic thinking and the multi-million
copy bestselling authors of Thinking Fast and Slow and Nudge, the
next big book to change the way you think. Imagine that two doctors
in the same city give different diagnoses to identical patients –
or that two judges in the same court give different sentences to
people who have committed matching crimes. Now imagine that the
same doctor and the same judge make different decisions depending
on whether it is morning or afternoon, or Monday rather than
Wednesday, or they haven’t yet had lunch. These are examples of
noise: variability in judgements that should be identical. In
Noise, Daniel Kahneman, Olivier Sibony and Cass R. Sunstein show
how noise produces errors in many fields, including in medicine,
law, public health, economic forecasting, forensic science, child
protection, creative strategy, performance review and hiring. And
although noise can be found wherever people are making judgements
and decisions, individuals and organizations alike commonly ignore
its impact, at great cost. Packed with new ideas, and drawing on
the same kind of sharp analysis and breadth of case study that made
Thinking, Fast and Slow and Nudge international bestsellers, Noise
explains how and why humans are so susceptible to noise and bias in
decision-making. We all make bad judgements more than we think.
With a few simple remedies, this groundbreaking book explores what
we can do to make better ones.
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