Political Marketing and Management in the 2020 New Zealand General Election (Hardcover, 1st ed. 2021)

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand's general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Palgrave Studies in Political Marketing and Management
Release date:	November 2021
First published:	2021
Editors:	Edward Elder • Jennifer Lees-Marshment
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	186
Edition:	1st ed. 2021
ISBN-13:	978-3-03-077332-8
Categories:	Books > Social sciences > Politics & government > Political science & theory Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-077332-9
Barcode:	9783030773328

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