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Consumer Behavior and Advertising Involvement - Selected Works of Herbert E. Krugman (Hardcover) Loot Price: R3,904
Discovery Miles 39 040
Repayment Terms: R366 pm x 12*
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Consumer Behavior and Advertising Involvement - Selected Works of Herbert E. Krugman (Hardcover): Edward P. Krugman

Consumer Behavior and Advertising Involvement - Selected Works of Herbert E. Krugman (Hardcover)

Edward P. Krugman

Series: Marketing and Consumer Psychology Series

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Loot Price R3,904 Discovery Miles 39 040 | Repayment Terms: R366 pm x 12*

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This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

General

Imprint: Routledge Member of the Taylor and Francis Group
Country of origin: United States
Series: Marketing and Consumer Psychology Series
Release date: May 2008
First published: 2008
Authors: Edward P. Krugman
Dimensions: 229 x 152 x 24mm (L x W x T)
Format: Hardcover
Pages: 354
ISBN-13: 978-0-8058-5788-7
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Economics > General
Books > Social sciences > Psychology > Philosophy & theory of psychology > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-8058-5788-5
Barcode: 9780805857887

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