Customer Service Marketing - Managing the Customer Experience (Paperback)

1. Provides an overview of customer service principles, theories, and practices, and covers a range of classic and contemporary business theories 2. Includes case studies of business enterprises in various hospitality and service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance 3. Suggests important considerations and design concepts for businesses to introduce technological innovations in service settings 4. Learning Objectives and Discussion Questions included in every content chapter as learning aids

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2022
First published:	2023
Authors:	Edwin N. Torres • Tingting Zhang
Dimensions:	246 x 174 x 19mm (L x W x T)
Format:	Paperback
Pages:	278
ISBN-13:	978-0-367-20893-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	0-367-20893-8
Barcode:	9780367208936

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