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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Customer Service Marketing - Managing the Customer Experience (Paperback) Loot Price: R1,323

Discovery Miles 13 230

Repayment Terms: R124 pm x 12*

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Customer Service Marketing - Managing the Customer Experience (Paperback): Edwin N. Torres, Tingting Zhang

Customer Service Marketing - Managing the Customer Experience (Paperback)

Edwin N. Torres, Tingting Zhang

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Loot Price R1,323 Discovery Miles 13 230 | Repayment Terms: R124 pm x 12*

Expected to ship within 12 - 19 working days

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1. Provides an overview of customer service principles, theories, and practices, and covers a range of classic and contemporary business theories 2. Includes case studies of business enterprises in various hospitality and service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance 3. Suggests important considerations and design concepts for businesses to introduce technological innovations in service settings 4. Learning Objectives and Discussion Questions included in every content chapter as learning aids

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	November 2022
First published:	2023
Authors:	Edwin N. Torres • Tingting Zhang
Dimensions:	246 x 174 x 19mm (L x W x T)
Format:	Paperback
Pages:	278
ISBN-13:	978-0-367-20893-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	0-367-20893-8
Barcode:	9780367208936