Digital marketing is now essential to making products and services
a success and digital marketers are more and more in demand. This
book is your guide to becoming an efficient and effective digital
marketer, covering the expertise and array of skills you will need;
how to stay current and future-proof your career; useful digital
marketing tools, channels, frameworks and procedures; how to
measure campaign success, and how to take the next steps to advance
your digital marketing career.
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