"Breakthrough innovation is a prerequisite for success in almost
any organization, yet the actual management of innovation has only
recently begun to receive the attention it deserves. Here,
innovation thought leader Elaine Dundon offers a ""how-to""
prescription for building creative and strategic innovation skills
at all levels of an organization (rather than focusing on
decision-making levels only) -- and explains how to produce
measurable results that translate directly to the bottom line.
Using field-tested concepts and practical examples, and
featuring easy-to-apply processes and concrete thinking tools, this
straight-talking book provides a broadly applicable guide to
innovation -- one that's not limited to a specific industry sector.
Today's most comprehensive, one-stop innovation resource, it
describes:
* The three necessary components of innovation -- creative,
strategic, and transformational thinking
* Methods for applying innovative thought to existing products,
processes, and business models
* 90 great innovations and 90 trends to consider"
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