Creativity and Marketing - The Fuel for Success (Hardcover)

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation. This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Release date:	August 2021
First published:	2021
Editors:	Eleonora Pantano
Dimensions:	229 x 152 x 17mm (L x W x T)
Format:	Hardcover
Pages:	224
ISBN-13:	978-1-80071-331-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-80071-331-2
Barcode:	9781800713314

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