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Hannes Schmid - Real Stories (English, German, Paperback)
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Hannes Schmid - Real Stories (English, German, Paperback)
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Best known as the photographer for the 1990s "Marlboro Man" (as
appropriated by Richard Prince), Hannes Schmid (born 1946) has been
active for decades in various genres of photography--principally
fashion, rock and documentary. Early on in his career, Schmid
blurred the boundaries between commissioned projects and personal
work, and by the 1970s, was focused simultaneously on documenting
cannibal folk culture in Indonesia and making classic portraits of
bands such as Kraftwerk, Queen, Blondie, Depeche Mode and AC/DC.
The latter body of work, done between 1978 and 1984, effectively
tells the story of rock music between these years; Schmid spent the
best part of a decade on tour with over 250 bands. Soon after, he
entered the worlds of fashion and advertising photography,
producing his famous icon--the Marlboro cowboy--in 1993, a figure
that reached mass audiences and later percolated up to the
contemporary art scene thanks to its adoption by Richard Prince, in
the artist's later series of Marlboro appropriations. In addition
to his photographic projects, Schmid's work also comprises films
and installation projects. "Real Stories" is published to coincide
with a retrospective at Kunstmuseum Bern, and includes a large
selection of Schmid's photographic works--400 of which are
reproduced in color--along with essays that contextualize his work
and address his position as an artist working inside photography.
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