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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
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Advocating Archives - An Introduction to Public Relations for Archivists (Paperback, New)
Loot Price: R1,864
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Advocating Archives - An Introduction to Public Relations for Archivists (Paperback, New)
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Now in Paperback! As institutional budgets become tighter and
information sources wider and more complex, archivists, manuscript
curators and staff of special collections seek ways to broaden the
use of their materials, bringing their services and their story to
wider publics. Advocating Archives: An Introduction to Public
Relations for Archivists presents practical advice on how to find
and relate to these publics: how to better serve the client in
person, launch a fund-raising campaign, work with the media, market
programs, organize programs around historical events, train and
successfully use volunteers, and avoid the most common public
relations errors by planning. Written by archivists with previous
professional or practical experience in these fields, Advocating
Archives offers simply written, practical guidelines for the
professional or manager who either develops their own public
relations program or works with public relations professional in
their institution. Three studies in archival public relations,
taken from the daily experience of their writers, provide material
for the instructors in archival management courses. Part of a
long-term public relations initiative undertaken by the Society of
American Archivists, the book aims to make public relations skills
an integral part of archival management, and to help the archivist,
curator, or special collections professional direct the public's
response to their work.
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