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New Perspectives in Marketing by Word-of-Mouth (Paperback) Loot Price: R1,431
Discovery Miles 14 310
Repayment Terms: R134 pm x 12*
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New Perspectives in Marketing by Word-of-Mouth (Paperback): Emerald Group Publishing Limited

New Perspectives in Marketing by Word-of-Mouth (Paperback)

Emerald Group Publishing Limited

Series: Emerald Gems

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Loot Price R1,431 Discovery Miles 14 310 | Repayment Terms: R134 pm x 12*

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New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Series: Emerald Gems
Release date: October 2015
First published: 2015
Authors: Emerald Group Publishing Limited
Dimensions: 240 x 165 x 11mm (L x W x T)
Format: Paperback
Pages: 200
ISBN-13: 978-1-78560-819-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Law > Laws of other jurisdictions & general law > Social law > General
LSN: 1-78560-819-3
Barcode: 9781785608193

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