New Perspectives in Marketing by Word-of-Mouth (Paperback)

New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Emerald Gems
Release date:	October 2015
First published:	2015
Authors:	Emerald Group Publishing Limited
Dimensions:	240 x 165 x 11mm (L x W x T)
Format:	Paperback
Pages:	200
ISBN-13:	978-1-78560-819-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Law > Laws of other jurisdictions & general law > Social law > General
LSN:	1-78560-819-3
Barcode:	9781785608193

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