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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Introduction to Advertising - Understanding and Managing the Advertising Process (Hardcover) Loot Price: R5,218
Discovery Miles 52 180
Repayment Terms: R489 pm x 12*
Introduction to Advertising - Understanding and Managing the Advertising Process (Hardcover): Emmanuel Mogaji

Introduction to Advertising - Understanding and Managing the Advertising Process (Hardcover)

Emmanuel Mogaji

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Loot Price R5,218 Discovery Miles 52 180 | Repayment Terms: R489 pm x 12*

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Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on the role of the advertising agencies, the creative design process of advertising and the regulators and advertising codes of practices.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2021
First published: 2021
Authors: Emmanuel Mogaji
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 308
ISBN-13: 978-0-367-44278-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-367-44278-7
Barcode: 9780367442781

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