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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Introduction to Advertising - Understanding and Managing the Advertising Process (Paperback) Loot Price: R1,610

Discovery Miles 16 100

Repayment Terms: R151 pm x 12*

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Introduction to Advertising - Understanding and Managing the Advertising Process (Paperback): Emmanuel Mogaji

Introduction to Advertising - Understanding and Managing the Advertising Process (Paperback)

Emmanuel Mogaji

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Loot Price R1,610 Discovery Miles 16 100 | Repayment Terms: R151 pm x 12*

Expected to ship within 9 - 15 working days

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Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on the role of the advertising agencies, the creative design process of advertising and the regulators and advertising codes of practices.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2021
First published:	2021
Authors:	Emmanuel Mogaji
Dimensions:	246 x 174 x 22mm (L x W x T)
Format:	Paperback
Pages:	308
ISBN-13:	978-0-367-44199-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-367-44199-3
Barcode:	9780367441999