Endo Gen analyzes Thailand's retail structure in the light of its
entire distribution system, examining how changes have affected not
only horizontal, competitive relationships between modern and
traditional retailers, but also vertical relationships with
manufacturers and wholesalers. Rather than focusing narrowly on the
urban middle-class consumer market, he considers the markets'
income differentials--the "mosaic structure"--which is an
indispensable framework for discussing the retail and consumption
practices of an emerging economy.
Endo Gen is associate professor in international relations at
Daito Bunka University.
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