International Marketing - Sociopolitical and Behavioral Aspects (Hardcover)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Release date:	March 1991
First published:	1991
Authors:	Erdener Kaynak
Dimensions:	216 x 152 x 28mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	416
ISBN-13:	978-0-86656-951-4
Categories:	Books > Business & Economics > Economics > General Books > Professional & Technical > Agriculture & farming > Aquaculture & fishing: practice & techniques Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Industry & industrial studies > Primary industries > Agriculture & related industries Promotions
LSN:	0-86656-951-0
Barcode:	9780866569514

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!