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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Pragmatics
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Fat Tactics - The Rhetoric and Structure of the Fat Acceptance Movement (Paperback)
Loot Price: R1,298
Discovery Miles 12 980
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Fat Tactics - The Rhetoric and Structure of the Fat Acceptance Movement (Paperback)
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This book explores and analyzes the ways fat acceptance activists
have advocated through language and tactical action. Using Anthony
Giddens' concept of Structuration in the make-up of ideology, the
book identifies how fat acceptance activists use signification,
domination, and legitimation to strengthen their cause. Thus, their
actions are both rhetorical and tactical. Fat-considered a
descriptor and not a negative label among activists-is highly
stigmatized for arbitrary reasons in various areas of life ranging
from the fashion industry to health care. This books shows how fat
acceptance activists work to remedy this situation.
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