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The Basic Business Library - Core Resources and Services, 5th Edition (Hardcover, 5th Revised edition)
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The Basic Business Library - Core Resources and Services, 5th Edition (Hardcover, 5th Revised edition)
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Everything you need to know in order to start, maintain, and
provide service for a business collection, and to research
virtually any business topic. Now in its fifth edition, The Basic
Business Library is a modern sourcebook of core resources for the
business library and the business information consumers and
researchers it serves. This up-to-date guide also discusses
strategies for acquiring and building the business collection in a
Web 2.0/3.0 world and recommended approaches to providing reference
service for business research. This text includes numerous
real-world examples that cover market research, investment,
economics, management and marketing. This is a single-volume guide
to doing business research and managing business resources and
services in a multitude of library environments. Readers will gain
an understanding of the nature and breadth of providers of business
information; learn the types and formats of information available;
become familiar with key resources and providers in major
categories such as marketing, financial information, and
investment; and understand how to collect, use, and provide access
to business information resources. Includes hundreds of topical
chapters that cover key resources in-depth Provides a core list of
the most essential library business resources Contains
contributions from an all-star cast of experienced business
librarians Bibliographic information regarding key resources is
woven throughout the book
General
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