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Write Great Ads - A Step-By-Step Approach (Hardcover)
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Write Great Ads - A Step-By-Step Approach (Hardcover)
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You don't have to be especially ""creative."" And you can forget
about writer's block. Because now, even if you've never written
advertising before, there's a simple proven way to Write *ADS*
Great copywriters aren't born. They're made That's because writing
isn't a talent you're born with--it's a skill as learnable as
driving a car or typing. Write Great Ads takes the mystery out of
copywriting and shows how to write effective advertising copy for
print ads, direct mail packages, radio spots, and television
commercials. Write Great Ads takes you, step-by-step, through every
aspect of the process. You'll learn:
* How to zero in on the key features and benefits of your ad
* How to write a headline that really sells
* How to come up with an original, effective selling concept
* How to put all the facts together and craft an irresistible call
to action--guaranteed to pull in sales
This one-of-a-kind workbook breaks advertising down into simple
steps that anyone--no matter what your level of experience--can
master and enjoy. Write Great Ads is also packed with fill-in
exercises and self-tests so you can practice each step immediately.
""This is a practical, straightforward, and instructive book with
heavy emphasis on fundamentals--all in good, clear, no-nonsense
English--and an overall good reference for anyone interested in
better communications.""
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