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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Quantitative Research Methods in Communication - The Power of Numbers for Social Justice (Hardcover)
Loot Price: R4,501
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Quantitative Research Methods in Communication - The Power of Numbers for Social Justice (Hardcover)
Series: Routledge Social Justice Communication Activism Series
Expected to ship within 12 - 19 working days
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This textbook is an advanced introduction to quantitative methods
for students in communication and allied social science disciplines
that focuses on why and how to conduct research that contributes to
social justice. Today's researchers are inspired by the potential
for scholarship to make a difference for society, to push toward
more just and equitable ends, and to engage in dialogue with
members of the public so that they can make decisions about how to
navigate the social, cultural, and political world equipped with
accurate, fair, and up-to-date knowledge. This book illustrates the
mechanics and the meaning behind quantitative research methods by
illustrating each step in the research design process with research
addressing questions of social justice. It provides practical
guidance for researchers who wish to engage in the transformation
of structures, practices, and understandings in society through
community and civic engagement and policy formation. It contains
step-by-step guidance in quantitative methods-from
conceptualization through all the stages of execution of a study,
including providing a detailed guide for statistical analysis-and
demonstrates how researchers can engage with social justice issues
in systematic, rigorous, ethical, and meaningful ways. This text
serves as a core or supplementary textbook for graduate and
advanced undergraduate courses in research methods for
communication and social sciences and fills a gap for a methods
text that is responsive to the desire of scholars to conduct
socially impactful research.
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