European Marketing Data and Statistics 2014 (Paperback, 49th Revised edition)

European Marketing Data and Statistics 2014 is Euromonitor's best-selling reference book. Now in its 49th edition the book presents comparable demographic, economic and marketing statistics for 44 European countries. Statistics researched range from advertising, health, media and leisure to home ownership, external trade and population trends. Buy this book and you have an ideal starting point for building country profiles. European Marketing Data and Statistics includes: - Hard-to-research demographic, economic and marketing statistics in one volume - Standardised data across 44 European countries for easy cross-country comparisons - Data spanning 30 years* for reviewing historic as well as recent trends (*to 1980 where possible) Key areas researched: - Advertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer expenditure; Consumer market sizes; Consumer prices and costs; Economic indicators; Education; Energy resources and output; Environmental data; External trade; Health; Home ownership; Household profiles; Income and deductions; Industry; IT and telecommunications; Labour; Media and leisure; Population; Retailing; Travel and tourism Countries researched: - Albania; Austria; Belarus; Belgium; Bosnia-Herzegovina; Bulgaria; Croatia; Cyprus; Czech Republic; Denmark; Estonia; Finland; France; Georgia; Germany; Gibraltar; Greece; Hungary; Iceland; Ireland; Italy; Latvia; Liechtenstein; Lithuania; Luxembourg; Macedonia; Malta; Moldova; Monaco; Netherlands; Norway; Poland; Portugal; Romania; Russia; Serbia and Montenegro; Slovakia; Slovenia; Spain; Sweden; Switzerland; Turkey; Ukraine; United Kingdom Why buy this book: - Uniquely comprehensive marketing data in one volume - Data presented in easy to read tables and comparable across countries - Euromonitor has consulted thousands of sources to research this data saving your research time - Broad appeal - useful to many library users - Ideal for company or academic libraries - excellent value for money

General

Imprint:	Euromonitor Plc
Country of origin:	United Kingdom
Release date:	February 2014
First published:	November 2013
Authors:	Euromonitor International
Dimensions:	297 x 210 x 23mm (L x W x T)
Format:	Paperback - Cloth over boards
Pages:	405
Edition:	49th Revised edition
ISBN-13:	978-1-84264-619-9
Categories:	Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > Yearbooks, annuals, almanacs Books > Business & Economics > Economics > International economics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-84264-619-2
Barcode:	9781842646199

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