|
Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation
|
Buy Now
Diffusion of Innovations, 5th Edition (Paperback, 5th Edition)
Loot Price: R661
Discovery Miles 6 610
You Save: R106
(14%)
|
|
|
Diffusion of Innovations, 5th Edition (Paperback, 5th Edition)
Expected to ship within 9 - 17 working days
|
A classic since its first appearance in the 1980s, this
comprehensive reference continues to be the history of the spread
of new ideas, for academics and professionals alike. In an age of
ever-increasing technological innovation, this renowned
volume--which has sold more than 30,000 copies in each edition--is
more important than ever. Diffusion of Innovations lucidly explains
how inventions and new concepts spread via communication channels
over time. As professor Everett Rogers explains, such innovations
are almost always perceived as uncertain or even risky. To overcome
this, most people seek out others like themselves who have already
adopted the new idea. The diffusion process, then, is most often
shaped by a few individuals who spread the world amongst their
circle of acquaintances, a process that typically takes months or
years. But there are exceptions: use of the Internet in the 1990s,
for instance, may have spread more rapidly than any other
innovation in human history--and it continues to influence the very
nature of diffusion by decreasing the significance of physical
distance between people. As thought-provoking as it is instructive,
this fully updated, widely acclaimed work of scholarship is itself
a great idea that continues to spread.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
