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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Takeovers, mergers & buy-outs
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Media Mergers (Hardcover)
Loot Price: R2,707
Discovery Miles 27 070
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Media Mergers (Hardcover)
Expected to ship within 10 - 15 working days
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The recent surge in media mergers has set off a wave of stories
that all hit very close to home. In some cases, the news
organizations themselves become news. The formation of
communication conglomerates raises profound questions for
reporters' lives and work, such as: What is the best way to cover
stories of high profile and complexity? Will the new giants broaden
both the definition of journalism and the opportunities for
journalists to practice their craft? What are the prospects for the
new partnership of big news, new media, and big business? The
consequences of consolidation vary by media industry. The evolution
of communication technology is so fast that today's truisms can be
undone tomorrow. Media Mergers provides a healthy dose of
skepticism, a search for illuminating facts, and a willingness to
consider all sides of the discussion. This book approaches the
emergence of media giants from a variety of angles. The
contributors offer many ways of understanding their scale and their
significance. Media Mergers is divided into six parts:
"Point/Counterpoint," "The Imperial Moment," "Captains of
Communication," "States of Media," "The Consequences of Media
Empires in the United States," and "The Consequences of Media
Empires Around the World." Authors include: Todd Gitlin; Steven
Rattner; Ken Auletta; Madeline Rogers; Danny Schechter; Barbara
Maltby; and Mac Margolis. Included in this volume is a roundtable
introduced by Walter Cronkite and moderated by Alex Jones.
Participants are Frank A. Bennack, Jr., Neil S. Braun, P. Anthony
Ridder, and Arthur Ochs Sulzberger, Jr. A review essay by Anne
Wells Branscomb concludes book. She discusses various books on the
subjects of media moguls, multimedia conglomerates, and media
takeovers. Media Mergers is especially pertinent today, an age in
which the communications industry is constantly changing,
progressing, and being affected by business upheavals. It will be
of interest to publishers, media specialists, and all those in
communications, policy and research.
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