Customers and markets identify needs and problems and companies
design products and services to fill or solve them. While this
relationship may seem straightforward, the development process in
most companies is often a root cause for customer dissatisfaction
and can lead to substantial waste throughout an enterprise.
Mistakes made on the proverbial "drawing board" can have a
significant impact on an organization for many years. Therefore,
the application of lean thinking and detailed mapping to the
development process is especially important, particularly when one
considers the ever shortening product and service life cycle
experienced in most industries. In Value Stream Mapping for Lean
Development, Drew Locher provides an accessible, enjoyable, how-to
guide to value stream mapping that highlights its tremendous impact
on product development and accompanying processes.
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