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Air Transport Management - Strategic Management in the Airline Industry (Paperback) Loot Price: R1,293
Discovery Miles 12 930
You Save: R262 (17%)
Air Transport Management - Strategic Management in the Airline Industry (Paperback): Eyden Samunderu

Air Transport Management - Strategic Management in the Airline Industry (Paperback)

Eyden Samunderu

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List price R1,555 Loot Price R1,293 Discovery Miles 12 930 | Repayment Terms: R121 pm x 12* You Save R262 (17%)

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The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions.

Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive. Online supporting resources include PowerPoints of lesson plans.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: November 2019
First published: 2020
Authors: Eyden Samunderu
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Paperback - Trade
Pages: 384
ISBN-13: 978-0-7494-8456-9
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General
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LSN: 0-7494-8456-X
Barcode: 9780749484569

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