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International Place Branding Yearbook 2012 - Managing Smart Growth and Sustainability (Paperback, 2013 ed.) Loot Price: R2,116
Discovery Miles 21 160
Repayment Terms: R198 pm x 12*
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International Place Branding Yearbook 2012 - Managing Smart Growth and Sustainability (Paperback, 2013 ed.): F. Go, R. Govers

International Place Branding Yearbook 2012 - Managing Smart Growth and Sustainability (Paperback, 2013 ed.)

F. Go, R. Govers

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Loot Price R2,116 Discovery Miles 21 160 | Repayment Terms: R198 pm x 12*

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This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 2012
First published: 2013
Editors: F. Go • R. Govers
Dimensions: 229 x 152 x 16mm (L x W x T)
Format: Paperback
Pages: 266
Edition: 2013 ed.
ISBN-13: 978-0-230-23964-7
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > General
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LSN: 0-230-23964-1
Barcode: 9780230239647

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