Much of the existing research looks at the outflow of companies and
people from Korea to foreign countries, whilst less is known about
foreign firms and workers in Korea. Considering the immense
interest of both academics and practitioners in the business
opportunities in Korea, this book provides a comprehensive overview
of doing business in Korea and recommendations on how foreign
companies and individuals can succeed in this market. This book
covers a wide range of relevant topics, including the Korean
business environment, market entry into Korea, management issues
and entrepreneurship in Korea. This is a must-read for anyone
interested in or already doing business in Korea.
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