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Strategic Management - In Small and Medium Enterprises (Paperback, New edition)
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Strategic Management - In Small and Medium Enterprises (Paperback, New edition)
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In most countries, statistics show that 99% of businesses are
classified as 'small businesses'. In the UK alone, 99.8% of
businesses employ less than 250 staff and these companies
contribute more than a half of the UK's turnover. This new textbook
goes where other strategic management texts have not and focuses on
these small and medium size enterprises (SMEs), rather than
focussing on large corporations and the actions of their CEOs. The
authors consider how managers of small firms perceive the processes
associated with strategic management, what decisions and actions
they adopt to ensure competitive advantage, how business strategies
are formulated and implemented in SMEs, and what the strategic role
of entrepreneurship within small businesses is. They also discuss
how SMEs should act for maximum competitive advantage, and consider
the 'gap' between ideal theory and practice. This unique textbook
will be essential for students on Small Business, Entrepreneurship
and Enterprise modules at undergraduate and Masters level, and will
also be useful on core modules in Strategy, Business Policy and
Strategic Management at all levels.
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