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Proceedings of the 2nd Advances in Business Research International Conference - ABRIC2016 (Hardcover, 1st ed. 2018)
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Proceedings of the 2nd Advances in Business Research International Conference - ABRIC2016 (Hardcover, 1st ed. 2018)
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This book contains the refereed proceedings of the 2nd Advances in
Business Research International Conference (ABRIC2016). Chapters in
the book address the theme of Advancing Knowledge, Connecting the
World, reflecting on the emerging issues in various business
management fields and the interconnections of multiple disciplines
for creating knowledge advancement. Papers were carefully reviewed
and selected and grouped into four main themes: economic and
finance, marketing and communications, management, and information
technology in business. The book serves as a helpful resource for
students and researchers of business management, especially in
understanding issues and cases of business in emerging economies
and markets.
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