This book attempts to link some of the recent advances in
crowdsourcing with advances in innovation and management. It
contributes to the literature in several ways. First, it provides a
global definition, insights and examples of this managerial
perspective resulting in a theoretical framework. Second, it
explores the relationship between crowdsourcing and technological
innovation, the development of social networks and new behaviors of
Internet users. Third, it explores different crowdsourcing
applications in various sectors such as medicine, tourism,
information and communication technology (ICT), and marketing.
Fourth, it observes the ways in which crowdsourcing can improve
production, finance, management and overall managerial performance.
Crowdsourcing, also known as "massive outsourcing" or "voluntary
outsourcing," is the act of taking a job or a specific task usually
performed by an employee of a company or contractors, and
outsourcing it to a large group of people or a community (crowd or
mass) via the Internet, through an open call. The term was coined
by Jeff Howe in a 2006 issue of Wired magazine. It is being
developed in different sciences (i.e., medicine, engineering, ICT,
management) and is used in the most successful companies of the
modern era (i.e., Apple, Facebook, Inditex, Starbucks). The
developments in crowdsourcing has theoretical and practical
implications, which will be explored in this book. Including
contributions from international academics, scholars and
professionals within the field, this book provides a global,
multidimensional perspective on crowdsourcing.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
(2)
