This book brings together different insights into the importance of
innovation and creativity to build competitiveness in the European
industry and society from different angles.The authors first look
at how European countries and their policies have fared on
innovation and creativity measures. They go on to examine
multinational companies in particular, analyzing research and
innovation at the headquarters and subsidiary level and the
linkages between them. Looking at the management of innovation in
firms and subsidiaries, they gain insights into how firms can
innovate more effectively and efficiently. The study examines the
role of management control and culture in stimulating creativity as
well as an important driver of innovation. The chapters in the book
are also complementary in the sense that they include qualitative
as well as quantitative studies, from academic researchers to
people working in the field. Researchers, professors, managers,
students and policymakers interested in innovation, creativity,
knowledge, multinational companies, competitiveness and Europe will
be enlightened on how to be more creative and innovative.
Contributors: A.P. Africano, O. Afonso, N. Avallone, N. Beckers, R.
Belderbos, K. Blomkvist, J. Cantwell, S. Chedor, M. Cools, F. De
Beule, A. Giroud, Y.J. Ha, S. Kelchtermans, B. Leten, J.O.
Meissner, J.-L. Mucchielli, Y. Nauwelaerts, A. Silva, R. Smeets, D.
Somers, M. Sprenger, P. Teirlinck, I. Van Beveren, A. Van den
Abbeele, E. Vijfeyken, M. Yamin
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