Research Methods in Service Innovation (Hardcover)

Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understanding innovation and improving innovation processes in service organisations. Each chapter presents a specific method, introduces its theoretical foundations, explains its practical application, and provides examples and suggestions for its implementation. The methods described include original and innovative methodological approaches, such as technology-oriented scenario analysis, experiments and laddering, as well as critical incident techniques, social network analysis, blogs, visual techniques, narratives and future workshops. Together, the chapters encourage readers to understand service innovation research as a process that requires creative methodological thinking. The book adapts various methods and processes from different areas of research, and evaluates their strengths, limitations and possible applications in specific areas of service innovation. Researchers and academics will find this collection to be an essential state-of-the-art resource for research in the fields of service innovation and innovation in general. The book will also appeal to practitioners and consultants dealing with both public and private service organisations. Contributors include: C. Forder, L. Fuglsang, N.N. Grunbaum, A.V. Hansen, F. Lapenta, J.K. Moller, A.R. Olesen, A. Scupola, F. Sorensen, J. Sundbo

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Series:	Services, Economy and Innovation series
Release date:	February 2017
Editors:	Flemming Sorensen • Francesco Lapenta
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	256
ISBN-13:	978-1-78536-485-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Industry & industrial studies > Service industries > General Promotions
LSN:	1-78536-485-5
Barcode:	9781785364853

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