The Pursuit of Food Well-Being - The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing (Paperback, 1st ed. 2020)

Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people's health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute. About the Author: Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	Handel und Internationales Marketing Retailing and International Marketing
Release date:	May 2020
First published:	2020
Authors:	Florentine Frentz
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	220
Edition:	1st ed. 2020
ISBN-13:	978-3-658-30365-5
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Medicine > General issues > Public health & preventive medicine > General Books > Science & Mathematics > Biology, life sciences > Biochemistry > General Promotions
LSN:	3-658-30365-4
Barcode:	9783658303655

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!