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B Corp Entrepreneurs - Analysing the Motivations and Values behind Running a Social Business (Hardcover, 1st ed. 2018)
Loot Price: R1,963
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B Corp Entrepreneurs - Analysing the Motivations and Values behind Running a Social Business (Hardcover, 1st ed. 2018)
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Highlighting the motivations of B Corp entrepreneurs in Chile, this
book explores the phenomenon behind for-profit organisations that
are committed to social and ecological sustainability as well as
human welfare. By examining the personal and social drivers of
businesses which are not solely focused on profit-making, the
authors reveal a dual orientation that is an important factor in
the creation of hybrid organisations. Offering an in-depth study of
B Corp entrepreneurs in Chile, the largest B Corp community outside
of North America, this pioneering book challenges dominant
assumptions that there is only one ideal type of entrepreneur and
argues that the values of the purely profit-driven and purely
social-driven do in fact intersect. An enlightening read for
researchers of social business and sustainability, this book
analyses perceptions towards success, and the desire to solve
environmental problems, underlining a fundamental aspect of the
entrepreneur's personal value structure.
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