Networks of firms have been in the focus of management research
for several years. Recently, special attention has been paid to
so-called business webs. Business webs are networks of firms which
provide complements to a common product architecture. In the past,
research focused on management issues of such webs but neglected
the important question of how they actually came into being. The
present book explicitly examines the formation and early growth of
business webs. The author illustrates the early growth phases with
two in-depth cases of the formation of the wireless internet
ecosystem i-mode and the leading person-to-person online auction
platform eBay. The book uncovers the contingencies under which the
establishment of business webs is likely to succeed. Business
researchers will benefit from the theoretical framework, while
interested business managers will find explanations and advice for
establishing a business web.
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