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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Humanizing B2B - The new truth in marketing that will transform your brand and your sales (Paperback)
Loot Price: R414
Discovery Miles 4 140
You Save: R80
(16%)
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Humanizing B2B - The new truth in marketing that will transform your brand and your sales (Paperback)
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List price R494
Loot Price R414
Discovery Miles 4 140
You Save R80 (16%)
Expected to ship within 10 - 15 working days
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If you want to move products, you need to move people. And if you
want to move people, you need to move minds. This is what modern
B2B marketing is all about. It's time to wake up to the power of
branding, purpose, stories, emotion, people and culture to drive
growth. There is something incredibly exciting happening in B2B
land. Freed from a narrow focus on performance marketing, brands
are becoming more interesting and more relevant. This book brings
together the latest thinking on humanized B2B marketing, to help
leaders and their businesses grow, dominate their categories, and
become meaningful in today's demanding world. PAUL CASH is a
creative entrepreneur and storyteller on a personal mission to
humanize B2B marketing. Recognized as one of the Top 20 most
influential B2B marketers, he is the founder of Rooster Punk, the
go-to agency for B2B storytelling. JAMES TREZONA is a strategist,
marketeer and MD of Rooster Punk. He uses the power of storytelling
to empower businesses to reap the rewards of putting purpose at the
heart of their business.
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