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Books > Business & Economics > Business & management > Business communication & presentation
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Business Discourse (Hardcover, 2nd ed. 2013)
Loot Price: R2,838
Discovery Miles 28 380
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Business Discourse (Hardcover, 2nd ed. 2013)
Series: Research and Practice in Applied Linguistics
Expected to ship within 10 - 15 working days
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This book will enable students, researchers and practitioners with
some background in applied linguistics and/or (business)
communication to engage with most of the issues raised by the
multidisciplinary field of business discourse. To applied linguists
new to business communication, and to researchers with a business
background and with an interest in language and communication, this
book offers accessible, varied and well-documented material
inspired by practice-shaping research in business contexts. The
latest developments in research methodology are discussed through
problem-solving case-studies; issues emerging from the field such
as the role of new technology and of globalisation, are showcased
to stimulate research projects that reflect the multicultural and
multimedial reality of the corporate world. Readers are encouraged
to adopt a reflexive, and where possible, multi-disciplinary and
collaborative mode of action that is one of the strengths of
business discourse research in practice. The book also illustrates
the benefits of sustained dialogue and field-led applications
across allied disciplines.
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