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Sustainable Entrepreneurship - How entrepreneurs create value from sustainable opportunities (Paperback)
Loot Price: R1,371
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Sustainable Entrepreneurship - How entrepreneurs create value from sustainable opportunities (Paperback)
Series: Entrepreneurial Behaviour
Expected to ship within 9 - 15 working days
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Sustainable Entrepreneurship: How entrepreneurs create value from
sustainable opportunities presents new frameworks to illustrate how
entrepreneurs create value from sustainable opportunities and
producing benefits for their business, society, and the
environment. Employing research and analytical techniques from a
wide variety of disciplines, including strategic management,
regional studies, and innovation studies, Sustainable
Entrepreneurship contributes to existing literature on this subject
by delving deeply into the nature of sustainable entrepreneurial
opportunities through the analysis of how contemporary wealth
creators capitalize on those openings. Francesca Masciarelli and
Simona Leonelli argue that entrepreneurship plays a crucial role in
resolving ecological challenges through the creation of products,
services and production methods that are simultaneously
environmentally friendly and competitive on the market. This
rigorous work offers unique new insights and represents a step
towards the development of a more comprehensive analysis of
sustainable entrepreneurship. By drawing on diverse perspectives,
it demonstrates that the entrepreneur should consider the main
sources of entrepreneurial opportunities and scrutinize the
strategies and the local conditions that enable firms to create
value.
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