We live in an information age. In both our personal and
professional lives, we are consistently bombarded with data in
various forms; through our interactions with technologies in our
homes and workplaces, we are also constantly generating data.
Information has arguably become the most valuable resource of all
businesses. With the right data - and the appropriate tools for
gathering and processing it - the key to success for any
organization seems to be within easy reach. When correctly
utilized, data analytics can contribute to the construction of
meaningful information patterns, identifying opportunities to boost
profitability, and improve product quality and service delivery.
However, the essential problem lies in the sheer quantity of
available data. With such a tsunami of information, it can be
difficult to know where to start. This book aims to be a starting
point for implementation.
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