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The Responsible Fashion Company - Integrating Ethics and Aesthetics in the Value Chain (Hardcover)
Loot Price: R3,978
Discovery Miles 39 780
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The Responsible Fashion Company - Integrating Ethics and Aesthetics in the Value Chain (Hardcover)
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In The Responsible Fashion Company, Rinaldi and Testa argue that
the fashion industry is at a crossroads: the need for a global
shift to a sustainable model has never been more urgent. Yet, they
demonstrate that we are witnessing a revolution led by conscious
consumers and enlightened companies, who are redefining the rules
of the fashion market. The question is: when will the rest of the
industry catch up? Rinaldi and Testa raise a fundamental but often
neglected issue in the fashion sustainability debate: long-term
equilibrium can only be achieved by integrating economic goals with
environmental, social and ethical values. "The Responsible Fashion
Company" provides a clear overview of the theory, challenges and
opportunities of sustainability in the industry and demonstrates
how fashion companies can achieve competitive advantage through
sustainable innovation. The authors show how leading fashion
companies are challenging traditional thinking and present
inspiring examples from pioneers such as Gucci, Levi's, Timberland
and Brunello Cucinelli, who create quality products without leaving
a negative impact behind. Refreshing and timely, The Responsible
Fashion Company is essential reading for the socially conscious
consumer and anyone with a professional or personal interest in the
fashion, design and luxury industries.
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