The real options-based conceptual framework for alliance-making
presented here responds to the challenge of developing a new
metrics for managing strategic partnerships in the face of
uncertainty. Such a framework involves: mapping (and selecting one
of) the various staged paths envisioned for the start-up and
development of the alliance in terms of strategic options
exercisable over the lifetime of the cooperative venture; assessing
the incremental, synergistic value of those options (if exercised
on the net, tangible and intangible, assets of the venture);
anticipating the potential impact of risks on the success/failure
of the venture and associated synergistic value erosion; defining
the optimal option map for implementing the strategic alliance via
potential, successive adjustments to the initial strategy
(information loop is closed).
General
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