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Advances in National Brand and Private Label Marketing - Fourth International Conference, 2017 (Paperback, 1st ed. 2017) Loot Price: R2,935
Discovery Miles 29 350
Advances in National Brand and Private Label Marketing - Fourth International Conference, 2017 (Paperback, 1st ed. 2017):...

Advances in National Brand and Private Label Marketing - Fourth International Conference, 2017 (Paperback, 1st ed. 2017)

Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Kusum L. Ailawadi, Maria Jesus Yague Guillen

Series: Springer Proceedings in Business and Economics

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Loot Price R2,935 Discovery Miles 29 350 | Repayment Terms: R275 pm x 12*

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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Springer Proceedings in Business and Economics
Release date: June 2017
First published: 2017
Editors: Francisco J. Martinez-Lopez • Juan Carlos Gazquez-Abad • Kusum L. Ailawadi • Maria Jesus Yague Guillen
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 210
Edition: 1st ed. 2017
ISBN-13: 978-3-319-59700-3
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-319-59700-0
Barcode: 9783319597003

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