Advances in National Brand and Private Label Marketing - Fourth International Conference, 2017 (Paperback, 1st ed. 2017)

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	June 2017
First published:	2017
Editors:	Francisco J. Martinez-Lopez • Juan Carlos Gazquez-Abad • Kusum L. Ailawadi • Maria Jesus Yague Guillen
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	210
Edition:	1st ed. 2017
ISBN-13:	978-3-319-59700-3
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-319-59700-0
Barcode:	9783319597003

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