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Books > Business & Economics > Business & management > E-commerce
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Advances in National Brand and Private Label Marketing - Third International Conference, 2016 (Paperback, 1st ed. 2016)
Loot Price: R3,230
Discovery Miles 32 300
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Advances in National Brand and Private Label Marketing - Third International Conference, 2016 (Paperback, 1st ed. 2016)
Series: Springer Proceedings in Business and Economics
Expected to ship within 10 - 15 working days
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Total price: R3,240
Discovery Miles: 32 400
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This book presents the latest research on national brand and
private label marketing, in the form of original, rigorous and
relevant contributions from the 2016 National Brands and Private
Label Marketing conference in Barcelona. It covers
retailing-related topics, such as brand naming and packaging
decisions, price elasticity, positioning, branding, consumer
behavior, economic crisis, strategies in growth, and mature private
labels.
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