Advances in National Brand and Private Label Marketing - Third International Conference, 2016 (Paperback, 1st ed. 2016)

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	June 2016
First published:	2016
Editors:	Francisco J. Martinez-Lopez • Juan Carlos Gazquez-Abad • Els Gijsbrecht
Dimensions:	235 x 155 x 9mm (L x W x T)
Format:	Paperback
Pages:	161
Edition:	1st ed. 2016
ISBN-13:	978-3-319-39945-4
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce
LSN:	3-319-39945-4
Barcode:	9783319399454

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