Books > Reference & Interdisciplinary > Communication studies > Semiology
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And - Phenomenology of the End (Paperback)
Loot Price: R421
Discovery Miles 4 210
You Save: R93
(18%)
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And - Phenomenology of the End (Paperback)
Series: Semiotext(e) / Foreign Agents
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List price R514
Loot Price R421
Discovery Miles 4 210
You Save R93 (18%)
Expected to ship within 10 - 15 working days
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The changes taking place in our aesthetic and emotional
sensibility: a deep mutation in the psychosphere, caused by
semio-capitalism. Franco "Bifo" Berardi's newest book analyzes the
contemporary changes taking place in our aesthetic and emotional
sensibility-changes the author claims are the result of
semio-capitalism's capturing of the inner resources of the
subjective process: our experience of time, our sensibility, the
way we relate to each other, and our ability to imagine a future.
Precarization and fractalization of labor have provoked a deep
mutation in the psychosphere, and this can be seen in the rise of
psychopathologies such as post-traumatic stress disorder, autism,
panic, and attention deficit disorder. Sketching out an aesthetic
genealogy of capitalist globalization, Berardi shows how we have
arrived at a point of such complexity in the semiotic flows of
capital that we can no longer process its excessive currents of
information. A swarm effect now rules: it has become impossible to
say "no." Social behavior is trapped in inescapable patterns of
interaction coded by techno-linguistic machines, smartphones,
screens of every size, and all of these sensory and emotional
devices end up destroying our organism's sensibility by submitting
it to the stress of competition and acceleration. Arguing for
disentanglement rather than resistance, Berardi concludes by
evoking the myth of La Malinche, the daughter of a noble Aztec
family. It is a tale of a translator and traitor who betrayed her
own people, yet what the myth portends is the rebirth of the world
from the collapse of the old.
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