Equal opportunity in the workplace is thought to be the direct
legacy of the civil rights and feminist movements and the landmark
Civil Rights Act of 1964. Yet, as Frank Dobbin demonstrates,
corporate personnel experts--not Congress or the courts--were the
ones who determined what equal opportunity meant in practice,
designing changes in how employers hire, promote, and fire workers,
and ultimately defining what discrimination is, and is not, in the
American imagination.
Dobbin shows how Congress and the courts merely endorsed
programs devised by corporate personnel. He traces how the first
measures were adopted by military contractors worried that the
Kennedy administration would cancel their contracts if they didn't
take "affirmative action" to end discrimination. These measures
built on existing personnel programs, many designed to prevent bias
against unionists. Dobbin follows the changes in the law as
personnel experts invented one wave after another of equal
opportunity programs. He examines how corporate personnel
formalized hiring and promotion practices in the 1970s to eradicate
bias by managers; how in the 1980s they answered Ronald Reagan's
threat to end affirmative action by recasting their efforts as
diversity-management programs; and how the growing presence of
women in the newly named human resources profession has contributed
to a focus on sexual harassment and work/life issues.
"Inventing Equal Opportunity" reveals how the personnel
profession devised--and ultimately transformed--our understanding
of discrimination.
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